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PBR encourages research in areas related to business and industry through quality articles. It is a double blind peer-reviewed journal edited by IoBM, Karachi, Pakistan. The journal is an academic resource for research articles and research based case studies in areas such as strategy, marketing, management, human resource management, finance, accounting, business ethics, entrepreneurship, economics, business psychology, social marketing, business analytics and other related functional areas. It provides a platform to academics and researchers for sharing their original and unpublished work globally.
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